As Concrete As It Can Be




Cement, or concrete, always gives the feelings of prudence and firmness, which, to a certain extent, can be attributed to what we associate it with. For example, “concrete jungle” points to the stiff image created by the numerous skyscrapers. While perhaps we can all appreciate their concrete existence, we cannot quite put into words how. Before Moldflip, a design studio, resolved to propel cement into the spotlight, we had all invisibly suppressed our imagination towards this material (at the same time, we might also have underestimated its potential). We thought it was only suitable for playing a part in large-scale constructions. Moldflip’s recent exhibition at Eslite Bookstore seems probably to be a concrete attempt to redress the injustice against cement, by showing its gentle and obliging side through turning it into one after another piece of mountains and water, waiting with elegance and serenity inside the bookstore.

Reach out your hand to properly feel the unique texture of cement. When it is cold, it is grey in color, at times flat and smooth and at others caved in. Simply by brushing your hand softly against the mountain ridges before your eyes, you could as though feel their weight. In the hustle and bustle of daily life, we very easily forget to open our senses and to make good use of the abilities we were born with, such as our senses of touch and smell, to feel our surrounding. Whether it is paintings or buildings around us, by properly training our senses, we can then gradually gather together again the forgotten beauties in our daily life.