Dear students, in today’s biology class we will learn about bowfin fish (amia calva). This ferocious fish has existed since the Jurassic era and is one of the oldest creatures on earth. Being an old fossil is one thing, but what really makes the bowfin fish special is that it’s the only species of the Amiidae family of primitive fish that survives to the present. Bowfin fish might be the best proof to the saying “survival of the fittest.”
Amiacalva, a bag brand from Japan with a name and fish-shaped logo derived from the bowfin fish. On the brand’s website it says, “…in terms of design and functionality, [we] are like this ancient fish. From the very beginning till now, there is no need for Amiacalva to change.” Browsing through their product catalog, you will probably agree that the statement they made is true; all their bags have a basic yet classic design with an attention to detail, and they are carefully made by hand by skillful artisans.
The brand scores high in terms of materials used. Their classic “60/40 canvas” series adopts the 60% cotton and 40% nylon blend material which was commonly used in outdoor gear back in the middle of the last century. In addition, the brand has a long-standing relationship with the renowned Tochigi Leather that was founded in the 1930s. The use of Tochigi’s supreme quality vegetable kneaded leather proves the brand’s devotion to high quality.
For Amiacalva’s most accomplished series, the “Artificial Fiber,” it adopts the most iconic gabardine fabric invented by Burberry’s founder Thomas Burberry. The unique weaving method provides the fabric with wind and water repellency which made it a great jacket for soldiers during World War II. Even though Amiacalva adopts traditional designs using classic materials, their products utilize a contemporary style. Amiacalva’s existence as a bag maker is similar to that of the bowfin fish: good things need not be changed.