When being asked about the current time, many would look at their watch out of reflex. In fact, watch is only one of the many tools that human invented to measure time. Physicists who speculate on the question of time believe “past”, “present” and “future” are merely constructed concepts. The perception of time comes from extrinsic information and intrinsic sensation, therefore, the happy moments appear to pass faster, while the important moments occur to be longer in one’s memory.
The Japanese watchmaker Shintaro Daigo also believes that time is not a rigid concept, “Time is never the same for everybody. Time passes slower for some people, it would also get suspended in some particular moment; for some others, they always complain about not having enough time as time passes very quickly to them. Every moment in time has its own story to tell, some are beautiful or unforgettable memories; some of these memories would remain for a lifetime.”
大護先生重視享受時間的本身，因他的一生都離不開「時間」。「自懂事以來，對時鐘、手錶已十分著迷，尤其是外表古老、充滿歷史感的舊手錶。在高中時已立志成為鐘錶設計師，並以人手製作的方式呈現。」除了錶面是使用手工雕刻外，由機殻到機芯等零件都由大護先生製作，就這樣本著默默用心製作時計的心，對抗冰冷、面目模糊的量產模式。大護先生於2003年成立了JOIE INFINIE DESIGN，以「無邊際的快樂」為概念，賦予時計新意義。
Daigo always stresses on the importance of enjoying “time” since time has always been an essential part in his life. “I have always found clocks and watches fascinating ever since I was a kid. The watches that have a vintage design and have a historical value are my favorite. Back in high school, I have determined to be a watchmaker who makes watches by hand.” Not only is the watch face handcrafted, the case and movement part are also made by Daigo. Unlike the mass-produced watches that are in lack of a human touch, Daigo’s watches are full of passion and dedication. The brand JOIE INFINIE DESIGN he founded in 2003 uses “infinite happiness” as a design concept to reinterpret the role of clock and watch.
One may think Daigo dwells in the past, but to be precise, he simply enjoys looking at the historical quality behind vintage items. “Every vintage item has a story to tell; the cherishable memory that the items experienced brought to them unique traces of their past. I am particularly attracted to items that have a history.” Based on this belief, Daigo uses various ways to give some age to the watches he makes. For instance, he would use an iron hammer to hit on the shiny metal surface, apply natural tannin from tree or mimosa on the Italian leather strap, or skip the process of applying protective coating on the watch face so as to let it get scratched from everyday use — these steps can all help to make the watches appear more vintage. “I see vintage items as a heritage that I would like to pass down to the next generation.” The watch seems to be a portal that connects one to the past and the future; unrestricted by time, people can unhurriedly devote themselves to the tranquility of the present moment.
The watch that Daigo always wears has a grey face with brown leather strap in a minimalistic design that carries a hint of vintage personality.