Blessing from a Mascot

OKURA x Daimonya



It is probably not exaggerated to say Japan is the country that is the keenest on mascots. Be it big corporations or small businesses, all types of organizations love to create their own cute character. The annual Japanese Mascot Grand Prix is a perfect occasion to have a good overview of all the mascots joining the competition.

Speaking of the mascot that has the longest history in the Japanese culture, many would agree it should be the Daruma doll. The roly-poly shaped Daruma doll is a symbol of never falling from good fortune. It is believed that Daruma can help to realize one’s wish. When praying to it, people would paint its left eyes, before painting the right one too when the wish comes true. Over 80% of the Daruma dolls are produced in the Gunma Prefecture, with Daimonya being the most famous Daruma producer. Tourists even visit the city mainly for joining their Daruma painting workshops.


One of the greatest achievements of Daimonya is successfully transforming traditional paper crafts into creative mascots. The Maneki-Neko they make features Shiba Inu, panda, Scottish Fold and other variants. This imaginative series of mascots in various sizes inspired by the matryoshka doll is very playful and pleasant as a decoration. Recently, Daimonya had a collaboration with the concept store OKURA on a new decorative item, which is a hybrid of Shiba Inu, Daruma, as well as other mascots and talisman. When spinning the paper fan on top of the decoration, the little bell attached to the fan will give a lovely sound. The Shiba Inu also looks exceptionally adorable wearing the hand embroidered neckerchief. The purest purpose of a mascot can possibly be cheering people up!

OKURA  G/F, 1 Shin Hing Street, Central, Hong Kong  6627 7537