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Sidetrack is our mainstream.

Eu-niformation

主流氣候的轉變,有時快得讓人來不及反應而變得毫無真實感。不是一直緊追的話,不知不覺幾季就晃過,有說十年一流轉,倒退有時、復興有時。然而對有些人來說,「Sidetrack」才是他們的主流,反能避過時間規範,走著自己的節奏。

The rapidly changing mainstream has never given people a chance to fully react to, making it appear to be something very unrealistic. If one were never in the pursuit of what the mainstream has to offer, he/she would not realize how many seasons have already passed. Some say a cycle lasts for a decade, and sometimes it travels backwards, reviving things that have already existed. Yet, for some other people, the mainstream should be about sidetracks, as these are the things which have escaped the restrictions of time, and have always been walking completely at their own pace.

「我們喜歡『看』很多Sidetrack的東西。」 —— Eugene Wong

Eu-niformation在2015年成立,由兩位從事廣告創作的年輕人創立,提供度身訂造服務,設計可以選擇色調甚至布料,即使得花點時間等待,其獨一無二仍是吸引。將品牌名字拆開,看見當中包含了「制服」(Uniform)、隊形(Formation)、以及創立人Eugene。好設計要分享,將服裝變成語言就能聚集美感相近的人,像罕有車款主人在狹路相逢時點頭微笑般可愛。

“We like to ‘observe’ a lot of sidetrack things.” – Eugene Wong

Eu-niformation was founded in 2015 by two young advertising creatives. They offer tailor-made services, in which the color and the fabric used on their designs can be changed according to customers’ preferences. Even though the production process can be timely, it is still highly attractive as it is something completely unique. If you pull the brand name apart, you would see the terms “uniform”, “formation” and the founder’s name, “Eugene”. They believe that good designs should be shared, so that garments can be transformed into a language which gathers those who have a similar taste in aesthetics, just like how rare car owners would nod and smile at one another when they encounter in a narrow alley.

他們設計的衣服有種男女衣櫥互換的趣味,氣質中性不只在形容性別,還有俐落輪廓與曖昧不明的色調,粉紅不再是單純的粉紅,而加了淡淡梅子紅。驟眼看去簡約非常,穿上後才發現物料的美好質感。梅粉紅雙面布衣的厚實材質,讓秀氣輪廊不易鬆垮,前幅可反起或垂下,袖囗捲起後露出駱駝色底布,能夠配襯不同造型。也有寬直褲管的吊帶長褲,腰間兩邊綴有釦子,可隨個人喜好調節成傘形褲子;褲腳的兩口釦子則能變奏成修腳褲款,每件都擁有個人特色與照片無法傳譯的細節。

The clothes that they design can be interchangeable between men and women, as they offer neutral styles which not only describe gender, but are created with crisp silhouettes in ambiguous shades. The pink that they use is not a simple pink, as it is added with a touch of redness from plums. They look very simple at first, but once you try them on, you will realize how great the textures feel. The plum pink top in double-sided fabric is made with thick materials, which make it very sturdy. Its front panel can also be flipped up or let down, and a layer of camel-color can be seen when the sleeves are rolled up, making it a great essential for various styles. They also produce loose fit, straight-cut suspender trousers, where buttons are added on either side of the waist line, allowing the wearer to adjust the pants into their favorite umbrella trousers. There are also two other buttons on either end of the pants’ cuffs, so the wearer can transform it into a pair of slim fit trousers. These details allow each of the products to obtain a personal characteristic which can’t be transpired through photographs.

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