⟨ Misc ⟩

FreshService

Refreshing lifestyle sensation

Words / Phaedrus Lam
Photography / Kimio Ng
Translation / Ian Tsang

身兼Alpha.co主理人、1LDK創意總監等多重身份,南貴之這名字在業界響亮的原因,離不開他對商店空間佈局、特定氛圍營造的功力,以及他對生活細節的觀察,往往會給出使人驚喜連連,又帶著一份輕鬆自然感的生活企劃提案。

Freshservice是南貴之於2003年創立的選物店品牌,以「虛構的運送公司」為主題,結合低價和環保元素,並多以快閃店形式開張,務求降低開店成本。品牌選物範疇包含服飾至起居生活不等,基準均以南貴之的生活理念為準,其中南貴之喜愛高品質而設計簡單的服飾,因而Freshservice的襯衫和長袖T恤,色系和設計簡單基本,以致在其他生活工具上,都一貫地維持著簡約、自然的調性。

近日Freshservice的快閃店在香港生活雜貨店Goldyard開張,一體成型的展示區包含了服飾、飾品、文具、貯物工具和衛浴用品等,商品一應俱全的程度,彷彿是溜進了別人家門參觀似的,均呼應著生活性的主題。

Goldyard
中環美輪街9號

Carrying multiple titles including the head of Alpha.co and creative director of 1LDK, Takayuki Minami is a well-known name in the industry. His fame can be contributed in most part to his use of space in shops, his outstanding ability in creating specific atmospheres, as well as his observation of small detail in life. He always manages to come up with lifestyle planning ideas that never cease to surprise but carry a relaxing and natural sensation at the same time.

Freshservice is a select shop brand established by Takayuki Minami in 2003. Featuring the theme of “virtual delivery company”, it has combined green elements with low price, and to reduce opening costs, it runs mainly pop-up shops. Its selection of products ranges from fashion items to household goods, all of which are based on Takayuki Minami’s lifestyle concept. In particular, Takayuki Minami loves high-quality fashion items with simple designs. Therefore, Freshservice’s shirts and long-sleeved T-shirts feature simple and basic colors and design, and such a simplistic and natural style also defines its lifestyle tools.

Recently, Freshservice opened its pop-up shop at Goldyard, a store selling miscellaneous lifestyle goods in Hong Kong. Its integrated display area includes clothing items, accessories, stationery, storage tools and bathroom products. Well-stocked with goods of all kinds echoing the theme of lifestyle, it gives one the feeling of slipping into someone’s house.

Goldyard
9 Mee Lun Street, Central, Hong Kong