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Sanpo Bingo

Street Game

Text / Ron Lam
Translation / Ian Tsang

你今天有去散步嗎?散步時看到了甚麼?有沒有看到盛開的紫陽花?路邊大樹上有沒有麻雀或烏鴉?公路上有否你喜歡的老房車?有否遇到騎著腳踏車的婆婆?⋯⋯若散步不一心想著目的地,沿途風景就特別多姿多彩。

「散步Bingo」,由廣告公司Sun Ad設立的Bun Ken推出,其理念便是「讓每次外出,變得更為有趣」。散步Bingo就像一般的Bingo遊戲,只是上面印刷的並非數字,而是各種各樣日常生活常見的物事,像狗、鐘樓、郵筒、甲蟲等等。走在街上,每遇到一種,就將圖畫扳下去,連成一串後,就「Bingo」了。

這款遊戲小咭的靈感來源十分有趣,提出這點子的一位女研究員,她的孩子剛到了會走路的年紀。為了增加孩子的活動量,女研究員每天都會帶他去散步,讓他多看看世界之餘,也好揮發多餘的能量,使孩子午休時能好好入眠。可惜孩子經常發脾氣不願出門,她為了拉孩子外出花盡了力氣,後來想到,若把外出化作遊戲,孩子必定感到樂趣無窮,「散步Bingo」的構想隨即誕生。

早前,Bun Ken還推出了沖繩座間味村的版本,將村內獨有的風物製成了Bingo,旅客看著村內風景玩遊戲,旅程定更有趣。

Did you go for a walk today? What did you see on your way? Did you see any hydrangea in full bloom? Did you spot any sparrows or crows on the tall trees lining the street? Were there any of your favorite vintage cars on the road? Did you run into any elderly women on bicycle? … While taking a walk, if you do not focus your mind on your destination, the views greeting you on the way can be richer and more colorful.

Sanpo Bingo is the brainchild of Bun Ken, which was established by an advertising company called Sun Ad. Its concept is to “make going out more interesting.” The game resembles a regular bingo game, except that rather than numbers, printed on the cards are a variety of common things in daily life, such as dogs, bell towers, mailboxes and beetles. Out on the street, whenever you find a match, you push down the relevant picture on the card, and when you complete a straight line, you can call out “Bingo!”.

There is an interesting story behind the inspiration for this little card game. The idea originated from a female researcher whose child was just beginning to walk. In order to boast her child’s volume of activity, the researcher would take him for a walk every day, so as to open his eyes to the world, as well as to burn off his extra energy to prepare him for a proper nap in the afternoon. However, her child often threw tantrums, refusing to go out. It exhausted her just trying to get her child out the door. Then at one point it dawned on her that if she could turn going out into a game, her child would definitely be intrigued, thereby giving birth to the idea of Sanpo Bingo.

Earlier, Bun Ken even released a special version featuring Zamami Village in Okinawa, in which it has incorporated distinct things of the village into its Bingo game. It will undoubtedly adds fun to the journey of visitors who play this game while admiring the village’s scenery.