Sakura Coat

It’s not eel, not our friend who lives in the sea. We are talking about EEL products, full name Easy Earl Life Products, meaning living a laid-back life with quality.

Founded in 2003, EEL Products is based in Meguro, Tokyo. Throughout these 17 years, there haven’t been many ups and downs for the brand. Some may think that it is an ordinary brand, yet their brand vision is to create versatile pieces that can easily be mixed and matched, and also adding variety to basic staples. The brand’s dedication to classic shapes is reflected on their permanent collection, where they turn ordinary pieces into exceptional items.

The “Sakura Coat” is the most popular item from the brand’s permanent collection. The coat’s classic workwear details –mid-length single-breasted and popped collar for warmth in colder months –with the overall shape, comes together as European railway workwear from the last century. Yet the most remarkable features lie in the details of the coat.

The “Sakura Coat” is made from pima cotton. Pima cotton is a luxurious type of cotton prized for it’s particularly long fibre, it is so rare that it only makes up 3% of the world’s total cotton production. Even without physical touch, you can see from the shine and slight wrinkle of the coat that this is a premium material. The perfectly round buttons is yet another impressive feature. It may seem ordinary, but once the coat is buttoned up, each button becomes a shiny little embellishment. The best of EEL Products is exactly why we talk about the details so much, because of their attention to basics and versatility.

The “Sakura Coat” is so versatile that you can find yourself wearing it with long-sleeved T-shirts, shirts, knits and even hoodies. The brand has launched this universal item in various colors and limited editions, there was also “Sakura Coat Kodomo” a version for children as well. The brand’s emphasis on versatility and quality is weaved throughout their products. “Sakura Coat” aside, there is definitely something for everybody.