⟨ Treasure ⟩

Naoto Fukasawa’s New Classic

Team-Demi

Words / Phaedrus Lam
Photography / Courtesy of PLUS
Translation / Nathalie Lun

每次推出新設計,都必定會造成話題的深澤直人,最近又佔滿各設計新聞的版面。然而這次居然不是推出新設計,而是有品牌想復刻他在八十年代設計的文具套裝 ——「Team-Demi」,而到底這一套文具套裝有何來頭?復刻設計又與原裝的有何不同?

Every time Naoto Fukasawa launches a new design, he makes headlines in all the creative and design media. This time is not about a new design though, a brand has invited him to do a remake of his stationary set “Team-Demi” from the 80s. Which leads people to wonder, what’s so special about this stationary set that called for a remake?

1984年代,深澤直人從多摩美術大學畢業才四年,當時他為文具品牌PLUS設計了「Team-Demi」這個文具套裝,只有12.4 公分× 8.5 公分的空間,就容納了釘書機、膠水、膠帶、美工刀、直尺,剪刀和捲尺等七種文具,而且把工具收進盒子時,都能夠近乎無縫地平整擺放,視覺體驗來得更精緻。深澤直人回憶道,他在設計「Team-Demi」時就把它想像成可以送人的小禮物,除了因為外形精緻,也因為內容物充份又實用,引用他的原話,就是一個「每個人的家裡該有一個,職場上人人皆有一個」的設計。

In 1984, four years after graduating from Tama Art University, Fukasawa designed the “Team-Demi” stationary set for stationary brand PLUS. Only 12.4cm x 8.5cm in size, the set included 7 stationarires: stapler, glue, tape, art knife, ruler, scissors, and measuring tape. It was also visually soothing, seeing everything fitting so seamlessly inside the box. Fukasawa designed “Team-Demi” as a small gift for everyone and anyone. Dainty exterior aside, the set is extremely practical. It is “something that everyone should have at home, and at work” he said.

經典的設計就是彌久常新,在「Team-Demi」推出的三十六年後,PLUS找來深澤直人充當監製角色,復刻推出這套文具套裝。在新版本的「Team-Demi」中,方盒形、圓融邊角的特色都得以保留下來,倒是開闔系統換上磁吸式設計。此外工具也從原先的七種變成八種,追加了SIM卡取卡針,更符合現在的數位化時代。

新「Team-Demi」共推出四種色款,分別有白色、灰色、藍色、粉紅色。除了居家和辦公室的使用情景,「Team-Demi」更適合出差或旅遊時使用,輕盈的盒子隨手往行李箱裡一扔,走到哪裡都不怕沒文具可用。

Classic designs never go out-of-date. 36 years after “Team-Demi” was first launched, PLUS invited Fukasawa to be the creative director for the remake. In the new version of “Team-Demi”, he kept the iconic rounded rectangular box, but updated with magnetic closures. A SIM card ejector pin was also included – making the number of stationaries from 7 pieces to 8 pieces – as a practical tool for the digitalised age.

The new “Team-Demi” comes in four colours: white, grey, blue, and pink. Nowadays it’s not just handy to have one at home and at the office, the “Team-Demi” is great for travelling and business trips. Just put the compact and lightweight set into your suitcase, and you will have an office anywhere.