The last time BRUTUS published a Daily Necessities edit was back in 2015. Five years later, this edit still looks up-to-date. Could it be the editors’ keen eye in selecting classic items? Have trends gone through a full cycle already? Or could we be going through a retro trend? I think it is the editors’ talent, that’s why I immediately got a copy when BRUTUS published the 2020 Daily Necessities edit.
Apart from the usual lifestyle content, Japanese lifestyle magazine classic BRUTUS publishes special edits from time to time. From Rare Botanicals, Home Interiors, The Art of Storage to The Art of Lighting, these edits are all specially curated edits by the magazine, and well-liked among readers in Japan and internationally.
BRUTUS published another Daily Necessities edit in December, this is the second edit since the one from 2015. The fashion community has been looking forward to the editors’ new point of views and to see how they have changed over these five years. Once you flick through the magazine, the content will capture you with a modern take on today’s world. There is an interview with Keisuke Nakamura, a director of Tokyo based design studio DAIKEI MILLS, who actively used eco-friendly shopping bags long before Japan introduced the plastic bag levy scheme, and even collected around 200 shopping bags. Another article introduced the best selling daily necessities online due to the pandemic. On one hand introducing products, yet also reflecting how times have changed and the topics that concern most people.
The publication also covered fashion lifestyle content, after all BRUTUS is a fashion magazine. They interviewed various popular folk artists such as ceramist Shintaro Abe, and bamboo crafter Nakayama Hideto. Another interview was done by Tomoko Nagao, who visited Peter Ivy, a glasswork artist based in the United States. For their regular column Human Connections, they had celebrity Marika Matsumoto and her grandmother making an appearance. I highly recommend getting a copy, not just because of the enriching content, but also as a memorabilia of these unprecedented times in 2020.