When this metal manufacturer expanded its business to produce everyday household items, little did anyone expect the new line would gain huge popularity. This manufacturer we are talking about is the Japanese brand AOYOSHI that was founded in Nigata Prefecture in 1955. The brand took root in their home prefecture that has over three hundred years of metal processing history and began as a factory that produced industrial material. In the 80s, AOYOSHI launched its subsidiary brand called CASUAL PRODUCT that produces distinctively stylish products with their top-notch craftsmanship. Not only did CASUAL PRODUCT launch numerous classic items, but it has also become the main business line of AOYOSHI.
The most popular series by CASUAL PRODUCT must be their VINTAGE series, which resonates with the same satisfaction you have from your favorite pair of washed denim jeans. The surface of the series’ tableware is more rustic than the shiny stainless steel cutlery, but it is precisely this coarse texture that makes the series so charming. If you are not a fan of the typical silver-tone, their BLACK VINTAGE series might be more attractive to you. The “washed” texture, together with the vivid black color gives the tableware a very classy look.
The series features a great variety of products including tableware, kitchenware, and coffeeware, but among them, the drip pot is surely one of the biggest highlights. Like the rest of the VINTAGE series products, the drip pot also features a rustic finish; other distinctive features are the wooden handle and the wooden knot on top of the lid. Using wood for the handle and the knot is a pragmatic choice, but it also reminds people of the mixed materials design commonly seen in modernism art from the mid-century. Wood and metal are perfectly blended together harmoniously. Completed by the sleekly minimal design, the VINTAGE drip pot has quickly become a popular item among coffee buffs.
CASUAL PRODUCT recently collaborated with the famous insulated container brand Thermos to produce the Edinburgh II Thermos bottles that are distinctively different from other products of CASUAL PRODUCT. Using plastic as the outer layer, the Thermos bottles are decorated with more colors and patterns than usually seen in CASUAL PRODUCT’s design. The tartan pattern gives the bottles a very young and cute look that will surely gain further popularity outside of CAUSAL PRODUCT’s usual customers.
