“The design solves problems — that’s right, but it should also give emotions and new user experience.” I came across this quote on oito’s website. I must confess that I didn’t find this saying particularly remarkable at the beginning. It was until later when I learnt about oito’s latest collection, Melt, that this sentence came across my mind again; and this time, it made so much sense.
oito is a design studio from Kiev, Ukraine founded by designer Ivan Voitovych. Their services range from interior design, contemporary art design, product design, to furniture design. One of their most well-known projects, Melt, is a collection of home accessories made of aluminum. Each piece from the collection blends together the simple lines and smooth, refined curves to form an extraordinary outlook that is similar to a design prototype rather than a finished product. Among which, the Melt coffee table, is a representation of minimalist, simplicity, lightness and unobtrusiveness. It comes with only one leg that is fastened to the tabletop from above, and to assemble the table, only two screws are required. While oito wishes to solve problems through their designs, it doesn’t seem to be much of a concern to them that the Melt coffee table might tip over when in actual use. So instead of placing user experience and practicality as the top priority, I’d say reimagining design may well be their ultimate goal.