The intrinsic nature of many things can be easily overlooked in the age of consumerism. For instance, the job of a designer is to solve troubles that people face in their lives or to improve the quality of life. Their duty is to provide users with a more enjoyable and carefree life, instead of merely stimulating the desire to shop. Many designers seem to be employed by corporations to help drive the company revenue, without actually making much salary into their own pockets.
PAPERIST is a paper product and graphic design project initiated by the Hong Kong-based graphic design studio Tomorrow Design Office back in 2017. As a response to the pandemic, PAPERIST has launched a new product named File Folder (Mask), which is specially designed to be used as a portable container for keeping your face mask temporarily, when you need to take it off for a meal or a break.
Tomorrow Design Office was founded by the Hong Kong-based graphic designer Ray Lau. Simple, direct, and practical are the iconic characteristics of his designs. The two Chinese dictionaries he redesigned for Chung Hwa Book Co. in 2016 are great examples to illustrate his style. He was initially commissioned by the client to redesign the dictionaries’ covers, but Lau believed that the dictionaries deserve a holistic facelift to shake off its old-fashioned image. So he took the extra mile to revamp the dictionaries by redesigning the fonts, the layout, and the colors altogether. He even chose a new type of paper for the new versions of dictionaries. Thanks to his thoroughness in giving the dictionaries a new appearance, they are finally given an engaging look. The success of the end products was a surprise to everyone. His designs are never too bold or extravagant, as his strength lies in his attentiveness to the minute details.
The newly launched File Folder (Mask) is only 300g in weight. The washable and replaceable insert is made by Tyvek®, which is a guarantee of durability and sustainability. The single color folder has a remarkably clean design and offers nine different colors for customers to choose from. The way to use the folder is actually even simpler than its design, all you need to do is to remove the elastic band, insert the mask, then put the elastic band back on. The design is remarkably simple, but isn’t this the most optimum solution to storing our face masks? After using this for a while, users can even get an insert replacement from their shop. The PAPERIST File Folder (Mask) is useful, understandable, and designed thoroughly according to the users’ needs. These qualities make it an impressive exemplification of the principle “Good design is as little design as possible”, once advocated by the influential industrial designer Dieter Ram.