In September of 2023, while strolling through the Positions Art Fair in Berlin, the rhythmic humming of a sewing machine caught my attention, drawing me towards the exhibit titled, HUMAN TOUCH. It was there that Juliet Seger and Christina Albrecht graced the scene, demonstrating the technique of paint-sewing. With hands covered with paint, they sew with dedication. Each garment they crafted bore the imprints of their fingerprints, unveiling the hidden narrative of the human touch entwined within the realm of craftsmanship—the skilled artisans, garment workers, and mechanical engineers, among others whose contributions often go unnoticed.
“It’s an interesting dynamic in the fashion industry: The designs are pieces of art, but one is also – traditionally – expected to scale quantities. This is taken for granted and seen as a metric of success. However, it is usually made possible through outsourcing the manufacturing and taking a margin on this ‘cheap, low-skilled labour’. Within HUMAN TOUCH we want to investigate an alternative to this common business model. Manufacturing in-house and by our immediate team is therefore something we want to hold on to, not just because we enjoy it but also as a means of research-through-practice of how things can be done differently.” Juliet said.
Juliet is an industrial tailor who has focused on research in the fashion industry throughout her sustainable design master’s program. HUMAN TOUCH has been her long-standing project, nurtured over the years. Christina, on the other hand, is a professional tailor, designer, and art director. In August of 2023, they joined forces to expand and evolve this concept into a fashion brand, carrying forward the profound ideals of HUMAN TOUCH. Through their unique paint-sewing technique, they hope to make the indispensable yet invisible human touch in the production process visible on the garment itself.
“While human society is being transformed by information technology, contemporary sewing technology is based on the same functionality as in the late 18th century, including the fundamental dependency on human dexterity and tactility. While established digital technologies seek to streamline the human-led manufacturing process in many industries, the unique characteristics of clothing production with its high fluctuation of styles, low margins and floppy textile material make full automation unviable and in the foreseeable future perhaps even infeasible. In short: Today, and for the foreseeable future, every garment is and will involve sewing by human hands.”
HUMAN TOUCH 就是在這種較樂觀的心態下運作的,Christina和Juliet 對於如何將HUMAN TOUCH表達成時尚品牌並擴大她們的行動主義潛力有很多想法,Juliet認為:「在過去十年,大品牌銷售有機棉和試用創新面料已成『新常態』,現在甚至被視為品牌所能做到的最低限度,接下來是整個供應鏈的責任和可追溯性;HUMAN TOUCH旨在形象化經常被忽視或「只被視為可憐/可惜」的服裝工人群體,我們想表明縫紉並不是一項『低技能』的工作 —— 它的意義遠不止於此,正因為對人力的依賴以及全球縫紉人員數量之驚人,縫紉技術應該被視為一種社會技術,作為檢測和評估如何創建更好的時尚系統的槓桿,是至關重要的。」
HUMAN TOUCH operates out of this more optimistic state of mind. Christina and Juliet have many ideas for how to express HUMAN TOUCH as a fashion brand but also expand the activist potential. Juliet believed,“Throughout the last decade it has become a ‘new normal’ that big brands sell organic cotton and trial innovative fabrics. It has become so normal that it’s now seen as the bare minimum a brand can do. Responsibility for and traceability through the whole supply chain are next. HUMAN TOUCH aims to visualize the often overlooked or ‘merely pitied’ group of garment workers. We want to show that sewing is not a ‘low-skilled’ task – it is so much more. With its dependency on human agency and the incredibly large amount of people sewing globally, sewing technology should be recognized as a social technology, one that is vital in examining and valuing as a lever in creating a better fashion system.”
There was a time where it felt like nothing could be done about the negative sides of fashion. However, Juliet said “In the last decade, fast fashion has still been on the rise, but also more sustainable and innovative ideas have been given some space, credibility, and were approached with more seriousness. In the search for alternatives, small-scale concepts are heard and not immediately dismissed as ‘they won’t work anyways’.
An increased sensibility for the ambivalences of sustainability in fashion allow us to say ‘I don’t have all the answers, but I believe in idea X because of Y and will give it a go’.”