Birgitta Helmersson takes great care in sourcing antique fabrics from second-hand shops, charity shops, or auction houses for use in “zero-waste pattern cutting” designs. Unlike traditional pattern cutting, which often results in 10-20% fabric waste, zero-waste pattern cutting ensures that every piece of fabric will eventually be used in the creation of the clothes instead of falling into the trash.
Located in an area of Malmö called Davidshall which surrounds old and full of character small independent shops. One of the facades of the building is a textured blush pink colour and Birgitta’s shop space is a few stairs down from street level with a large window at the front. It is a cosy 40sqm with pale pink concrete floors and it combines both studio and retail space.
“We do everything here, design and development, manufacturing, and we even have our own photography set-up for our online store. We have industrial sewing machines in a small back room which has a little window looking into a tree lined courtyard. The pride and joy of my work space is the large cutting table which holds center stage next to the front window. I sit here for the most part of everyday and work on things, either with my computer, or cutting out and playing with new ideas. We had a friend help us custom make the frame of this table while we were living in Melbourne and the chunky legs are made from recycled red gum, old wooden posts rescued from Albert Park in Melbourne. It has followed us to the other side of the world.”
Birgitta worked as pattern maker and designer for small independent businessess, allowing her to witness the whole process from design, sampling and manufacturing. Early on, she became aware of the issue of textile waste. Therefore, she began exploring zero waste design, pattern cutting and sewing tutorials, even the book publications are developed with the awareness of textile waste.
“When I first started my clothing label I began exploring my ideas around waste, but it wasn’t just reserved to zero waste pattern cutting. I tried out a lot of ideas, including making coats from up-cycled wool blankets, and also experimenting with patch-working and weaving using fabric offcuts. I started introducing zero waste designs into my collections after a couple of years and then it just grew from there. Encouraging people to make their own clothes was something that happened organically over time. I have always loved showing people the process in the studio and how I make things but it wasn’t until a few years ago I released some of my designs as sewing patterns. Doing this was really the best thing I ever did. It became a tool to be able to reach more people, I think once people could actually see the layouts and look at how my garments were made the concept finally clicked. This also led to getting a book deal which has been another amazing way of bringing awareness to zero waste pattern cutting.”
“On the days that I do the school drop offs I usually wake up around 6:00am. The first part of the morning can be quite stressful as my very head strong 3 year old will challenge basically everything I ask her to do, but somehow we always manage to make it out of the door in time! We rode to school on our electric box bike through a really beautiful park and it is a really nice way to start the morning, listening to the kids talking and singing. Once I have dropped them off at their respective school/childcare I either grab a coffee at Solde, my favourite little place nearby, or head straight into the studio and start my day around 8am. My working week is usually Tuesday-Saturday and I try not to work past 4pm.
I work mostly with the behind the scenes running of the business, emails and so on, developing new designs and sewing patterns, and sewing clothes for the shop. Sam does all the product photography, bookkeeping, and a lot of cutting out garments for production. I used to do a lot of overtime but it is so hard to do now with the kids. I do like it as it forces me to have a better work life balance, which I was not so good at before. Sam is great at organizing dinners, it helps that he is a trained chef! He will often take a day at home during the week to get the house in order. During the week we sometimes have an early dinner with some friends that live down the road.”
Birgaitta recalled she worked at her kitchen table 10 years ago and then eventually opened a store in Melbourne before relocating to Sweden. “When I first started my eldest daughter was only a few months old, she came to the studio with me all the time, and even up until she was around 3-4 years old she was at the shop with me a lot, she was always super calm and could sit around for hours playing dress ups, I even started to teach her to sew a little. Since I had my second child it is not so easy to have them at work. Occasionally I will still bring my eldest daughter, who is now 11, to work on a Saturday and we will make something together.
I try to educate my kids in being conscious of what you use and put back into the world. We are not a big ‘shopping’ family and if we do need something we tend to spend a lot of time and research deciding on what to get and then saving up for it, which I think helps us to appreciate everything we have so much more. If the kids need clothes we always opt for second hand first, and we mend and re-work anything we can. With food we try to really get creative with what we have and use up everything. Living in Sweden it is not difficult to teach the kids about recycling so that’s a plus.”
I particularly loved a gathering dress I worked on last year, it was patch-worked together with vintage cloth and used a small table runner I had been saving for many years, with a white base and small blue woven love hearts.
Another piece I really loved working on was quite a few years ago when we first came to Sweden, for my other brand Helgrose. We used old denim jeans donated by a fabric recycling facility nearby and I cut up and patch-worked them together. Some small areas with stains I covered with patches and hand stitches. They were super time consuming but very fun to work on.
“For the future of fashion, I try to remain optimistic but it feels quite dire at times. I think there is a collective change happening, but it is slow and difficult to alter such a large dirty industry when there are so many actors at play and so much money is at stake. My hope is that as a whole we start to lower our consumption and rather than following the latest fashion trends we focus more on personal style, buying less, better quality, and taking care of the clothes we do have.”