I suppose everyone of us must have thought of changing at some times in our lives. A change of mentality, a change on our outlook. Wondering why we were not born this or that way. Having all kinds of self-doubts. But I also reckon, we are not that fragile after all. Our experiences can help guide us through our life journey. The doubts and frustrations shall eventually slip away.
We live in a diverse world, but at the end of the day, how many of us embrace diversity?
“It’s about being yourself when you feel confident, but also being able to show your insecurities, and being okay with that.”
Baserange is an organic clothing brand. The two founders are from Denmark and France, with one of them based in Los Angeles. It’s hard to define where the brand originated from or where it’s based because their staff are spread throughout the world and the production process mainly takes place in small factories in Portugal, France, and Turkey. The brand creates clothing for all types of women. They don’t go through auditions to cast models, nor do they edit photos. “We don’t design things that alter the body.”
Baserange clothing is made of natural or recycled materials, such as organic cotton, bamboo fiber, silk, and wool, and only certified non-toxic dyes are used for coloring. From underwear, everyday-wear to the more unique designs, Baserange presents a line of modern basics that is decorated with knots and ties. The high quality materials used means that their clothing can last for a lifetime with proper care and maintenance.
他們的產品型錄更像一本zine，會專訪令人受啟發的女性，像剛剛的2021夏季號，定點在紐約布魯克林紅鉤區（Red Hook）。紅鉤是個大型公共房屋區，多元且充滿鄰社凝聚力，區內有不少低收入戶，Karen Blondel是有39年年資的紅鉤居民，也是幫助區內家庭建立力量抵抗制度壓迫的重心人物。透過各人的故事便串連起Baserange品牌整個核心價值，一直堅持在做的事，是為了變成更好的人，在這個大環境裡。
Baserange，意指Basic Aesthetic for Sustainable Easywear —— 可持續休閒服裝的基本美學。
Since its establishment in 2012, Baserange has been working exclusively with small, family-run factories. Not working with larger factories means that the brand can avoid overproduction caused by the minimum output requirement of large factories. Finding the right factory to work with is about building friendships and a network of people with similar values to your own. Baserange’s founders started their network from one place, and from there they got to know more factories. They also visit each factory they work with frequently to learn about the working environment of the workers. Understandably, the production cost for Baserange can’t be low. But knowing that lower costs is very much linked to worse conditions for the workers, one can respect and understand Baserange’s philosophy.
Last but not least, Baserange has a product catalog that looks like a zine in which they publish things like interviews with inspirational female figures. For the most recent 2021 Summer issue, they talk about Red Hook, a diverse and close-knit neighborhood in Brooklyn, New York that accommodates a considerable number of low-income families and puts a spotlight on Karen Blondel, a Red Hook resident who has been living in the area for 39 years and also a well-known community activist. Through the stories of figures like Karen Blondel, we see the vision and values of Baserange — to be a better person.
Baserange refers to Basic Aesthetic for Sustainable Easywear.