說了這麼久，這次要介紹是來自三藩市的帆布包品牌JOSHU+VELA。創辦人Noah Guy曾經效力Levis和The North Face，自2001年時已擔任包袋設計師，在為別人拼搏十年後，最終在2010年創辦自家品牌。品牌最有特色的地方，是他們不僅有想法靈感，同時也有實踐的力氣。在品牌介紹頁面中Guy就有特別強調，他們擁有自家的生產機器，對生產的商品。而如果你有機會拜訪三藩市實體店，更可以參觀工房的日常運作，觀察職人一針一線地縫製包包，是少數能讓你目睹由製作到完成的一條龍體驗。
This is probably a nightmare that every fashion school graduate has encountered: being fully inspired and having no trouble sketching out ideas, but then at the end, nothing concrete or worthwhile is produced. It might be due to the fact that division of labor is playing a role; the ability to produce a finished product all by one hand has become sacred but also unnecessary. In recent years, however, I have noticed that more and more emerging brands are pursuing independence, not only in their spirit and designs, but also through their ambition to get involved in the production process. I consider that to be a strike against the normal mode of mass production.
JOSHU+VELA is a San Francisco-based bag company that specializes in canvas. The founder, Noah Guy, has been a bag designer since 2001. He previously worked for Levis and The North Face, and eventually launched his own brand in 2010. JOSHU+VELA stands out in the market, not only because of their remarkable ideas and inspiration, but also for their devotion to making things happen with their own hands. According to their website, they even have their own production machines. And if you have the opportunity to visit their physical store in San Francisco, you will be able to witness the daily operations of their workshop and see with your own eyes how a bag is sewn together by their craftspeople with needle and thread. The workshop tour in JOSHU+VELA is one of the very few one-stop experiences that allows you to witness the entire production process from start to finish.