Whether it is working from home or having a full on lockdown, living with a pandemic is the new normal and we all have been spending much more time – or even alone time – at home. It is at times like these when we crave for some sort of relief or comfort for the soul, and according to e-commerce data, fragrance is one of the top choices for the job.
Taiwanese brand Nose Hope Studio (a.k.a. Free Soul Within) has launched a series of incense – pictured above – in collaboration with our friendly neighbourhood store, LAB Collector. Taiwan is traditionally known for incense making; however, it is a declining industry. This has also hit Pu Niao’s incense import and production family business. As the founder of Nose Hope Studio, he turns his focus to passing down the craft of incense making more than chasing profits. Although it is a slight deviation from his family business, he believes it is more important to reinvigorate the Taiwanese incense industry.
In collaboration with Hong Kong based store LAB Collector, Nose Hope Studio brings us a wide range of home incense. For each scent, the base note is all made of mood-calming sage, then mixed with palo santo, sandalwood and a variety of aromas to add depth to tranquillity. The most special of all has to be the Paraguay Verawood Incense. Verawood is sometimes referred to as a sacred tree, a common wood used in building Japanese temples. It brings along a sense of peace with its aromas, like the rich tea scent of a matcha latte.
This incense is noteworthy because verawood from Paraguay is extremely rare nowadays. Argentina and Columbia are the only places producing, however the aroma and saturation simply don’t measure up, the latter is too peppery which does not round off smoothly. The only reason Nose Hope Studio is able to create the Paraguay Verawood Incense is because Pu Niao is using what’s left of previous imports. This scent may very well be disappearing from the world soon, much like an endangered species, one less from the world with every strand of incense being lit up.
Available at LAB Collector
4/F, 22 Ashley Road, Tsim Sha Tsui, Hong Kong